On-line advertising is a challenging and difficult job where conditions often change on the go and campaigns have to be micro-managed to their fullest. Marketing budget trends are shifting and most marketing experts now advise to invest at least 60%[...]
When I first came into the US AdWords market, I was quite surprised by how broad match was used by so many AdWords advertisers. The differences in managing AdWords in a small country like Denmark and managing campaigns in the[...]
Negative keywords are very widely used by most intermediate AdWords advertisers. However, just using negative keywords and then using negative keywords optimally are two different things all together. Many advertisers don’t go further than adding a minor amount of negative[...]
SEO Andy is the digital marketing blog of Andy Kinsey, an SEO Consultant from Manchester, UK.