As an SEO, I sit and read hundreds of pieces of content a week, they vary in quality from bloody amazing to downright crap.
They can be really good for a number of reasons, and really bad for a number of a reasons.
SEO Andy
Grow Your Business Online
Actionable Tips for Compelling Clickable Headlines
You have just written the best blog post ever. The content is truly helpful, engaging, and to be eagerly consumed by your intended audience.
There is just one problem…
You don’t have a title, at least not one which is going to grab their attention.
You don’t have anything to get that CLICK!
Hyperlocal SEO Tips
Hyperlocal SEO can combine ultra-specific keywords, on-site website optimisation, and other methods to help you increase traffic from the community you want to target.
A great example of this is a barber shop or hair dresser serving a targeted community, a radius of perhaps a few miles from their location(s).
Of course, a barber shop is a pretty tight geographic target, however a large brand’s store in a city centre may target a larger area, or indeed a warehouse type store (Ikea or DIY store) may target a whole city-region. Hyper-local depends, in this case, on the type of store.
For all businesses thinking local is more important than ever, with 66% of shoppers indicating they are looking to shop local.
Google Study – 2020
Local SEO Tips for 2021
1 – Understand Your Keywords
Understand your local SEO terms / how people find your business and businesses like yours in search.
Finding the best keywords for a limited area can be a bit tricky. One thing its key to understand is that the world is going mobile and as the world unlocks from lock downs they want to know what is ‘near’ them and what is open – this will continue the trend of ‘near me’ searches and fuel growth in ‘open near me’ searches.
The second thing to remember is that unless you are a known brand you need to think generic. What does your business offer, what services and what location. Can you utilise these in your domain or can you do so in a description or in your service descriptors.
Look at my brand for example SEO Andy < it says what I do.
My friends over at M60 Removals < exactly what it says on the tin, within the M60 area, a removals company.
If you can’t do that then on your services pages on your website or within your third-party listings say exactly what you do and highly target your information.
2 – Optimise Your Third-Party Services
It’s important that across the two big search engines you own your locations and brand. The way to do this is by claiming your locations using Google My Business and Bing Places.
Top Tips for GMB & Bing Places:
1) Ensure all information is accurate, spelled correctly, and as comprehensive as possible (fill every box, category, and attribute if you can). Ensure your name, address, phone number (NAP) are in the correct Google/Bing format.
2) Link directly to your local page (eg /manchester).
3) Upload photos of the store regularly, upload videos where possible.
4) Ask your customers to review you on GMB (this is shown to increase the incidence of GMB showing in search).
5) Turn on messaging through GMB, allowing customers to talk to you.
6) Don’t neglect your GMB/BP presence ever, update them regularly (if there is a lot, do them on a cycle).
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If you’d like to learn more about Local Search Optimisation you can read my in-depth blog here, or if you need direct help get in touch.
Google SEO Myths – Dismissed
One of the many things i’ve discussed over the past few months are various Search Engine Myths. So i’m writing this article with the aim to dismiss & correct several Google! myths.Why Google ?To be blunt, Google is the most popular search engine and website in the world. It draws much more attention and incorrect […]
Keywords You Can Rank For on Google
Ever wondered how to rank easily on Google?
Well, I’m sorry to say there isn’t a one-size fit’s all solution to this. In my years as an SEO Consultant that just isn’t something that I’ve ever come across – and no matter what anyone else tells you it doesn’t exist.
However, there is a great way of find easier to rank for keyword.
These non-competitive keywords are the one’s which ‘slip under the radar’ of competitors and make things easier for me can you to rank for. Finding these terms can take a bit of work (about 30 mins to an hour) but once you’ve found them you can use them over and over again!
SEO for Medium
On Medium.com a platform which allows everyone to become a publisher, an author, a writer or indeed a journalist, SEO becomes more vital than ever before.
That isn’t just because SEO helps your articles to rank highly on search engines, but because use of search optimisation techniques means that articles will be well-researched and well-written, helping them to be found much more often through Medium’s own search mechanisms and through curation on the platform.
This SEO for Medium article is based on my Medium article “The Medium Writers Cheat Sheet” which is built on my multiple years experience on Medium – You can read it here
In this tutorial “SEO for Medium” we look at the exact steps you will need to undertake to optimise your articles on Medium.com.
** These optimisation steps include **
What all Medium articles should include to be successful :
> How to perform Keyword Research & what tools to use
> Links below – How to SEO Optimise your content on Medium
> How to Optimise your Meta Tags
> Using Medium Tags for Best Effect
> How to use the Custom URL on Medium