The SEO Andy Podcast

Episode 3 – New Indexing Protocol for Website Owners – IndexNow

In this episode Andy discusses the new Search Engine Indexing protocol which allows Website Owners and Content Creators to ask search engines to index content with priority. The new protocol can be used across content which has been updated, added or deleted.

Andy discusses how the IndexNow protocol can help website owners of all types, from bloggers to e-commerce – why website owners may want to implement this today and what the best methods are currently to implement the IndexNow protocol (plugins and CDNs).

You can learn more about the IndexNow protocol via https://www.indexnow.org

The SEO Andy Podcast

A Podcast for Website Owners and Creators

For the past few years I had procrastinated on the idea of creating an SEO podcast based around talking about what I teach and talk to my clients about.

In reality, what always put me off wasn’t that it was a ‘bad idea’ but that I was bias into think there was already a deeply saturated market for what I intended to create.

Who My SEO Podcast Is For?

My podcast has two audiences: Website Owners (or Business Owners) and Content Creators.

These targets are not the traditional SEO Podcast target audience, which more commonly are: Other SEO’s, Those in the Web World (perhaps web designers, web developers or other techies) or Other Marketers.

The reason and manner in which I want to be different is in how I communicate. My podcast isn’t going to be full of jargon, it’s not going to pretend you know about how anything works in the world of SEO or even when it comes to websites or social media. My Podcast is about education, and helping my audiences to grow online — and it is not based on the assumption of knowledge.

What I Will Be Talking About?

The Weekly SEO Andy Podcast to be truly engaging to my audience is going to split into a few distinct types.

  • Questions and Answers
    answering questions either directly sent in or common questions from clients, business owners or as seen online.
  • Latest Industry News & Its Effect
    a look at the latest news from the SEO & Online Web/Marketing world to see its impact on search and what effect it will have & whether businesses need to take any actions moving forward.
  • Interviews
    two types of interviews — one with industry experts (SEO and Web) discussing helpful experiences and how clients can grow. a second type with business owners / creators based on their experiences & answering questions.
  • SEO Tips & Tricks
    a look at how to undertake SEO from the basics to more advanced techniques, using Tips and Tricks to understand SEO.

As of writing this article, the first two episodes of Season One are available to listen too across all good podcasting services including iTunes and Acast.

Episode 1 – Google Analytics 4, Q&A

In our first episode, Andy answers questions about Google Analytics 4: Why Google ‘Killed’ Universal Analytics, What this means for Website Owners, How Long you have to move, can you move data, and what process is being advised.

If you are wondering if this is the end for Google Analytics and what the alternatives may be (because GA4 may not suit you moving forward), Andy has written this article – Andy will also be talking about it next week!

Wondering if Google Analytics is dead, find out more here.

pexels-lukas-577210

What are the Free (and Paid) Analytics Alternatives?

You may have been living under a rock, as a digital marketer, for the last few weeks and missed the “news” that Google Analytics finally gave Universal Analytics a depreciation date (or two to be precise, one for free users and one for 360 users).

So if you are tempted to look at alternatives what are the options

As an example, on Sanctuary Foundation, a website I am proud to be part of, which is helping to help Ukrainian refugees get to the UK and assist them in the UK. The Sanctuary Foundation utilises FREE Matomo analytics, this is amongst the most customisable solutions for analytics, has some of the most strict privacy features and yet can be the most feature rich.

Another well used analytics solution, with a FREE core, is PIWIK. It is GDPR compliant out of the gate but can also be used in compliance with any consent manager you may have on your website, it can be used with Google Tag Manager and has a great API integration platform too (including for tools such as Power BI).

There are of course paid versions of the above analytics solutions too, and that brings us to the next analytics solution.

Oribi, is a great analytics solution which is built with funnels in mind. It is ideal for businesses and ecommerce in mind. It isn’t for your everyday website however. The cost is based on the number of monthly visitors you have (visits not pageviews), you get a discount is you pay annually.

My final analytics solution, isn’t one I often recommend. However, if you are an Enterprise business with a large audience then Adobe Analytics may well be the solution for you. However, I need to be clear, the data when compared to Google Analytics isn’t going to match and you need to be prepared for that. You also need to be prepared for a mismatch of naming practices of Adobe and GA. However, the data is accurate, and as with all the systems mentioned its feature rich, privacy focused and works amazingly well. Adobe Analytics is perhaps the most expensive platform I recommend (that isn’t GA360) and honestly, it is worth it if you need it — but you need a big audience to make it work.

(Read my full article on Find The Gaps on Medium)