The Beginners Guide to SEO
We've just launched an ebook, The Beginners Guide to SEO.
In the past almost 20 years since seoandy.com (and in its various guises) has existed, we've always aimed to educate as much as we have service clients - and the world as a whole.
This means we've written well over 1000 articles, both for this website and across other platforms, as well as many guest authors. In 2022, we launched The SEO Podcast - now in Season 2, the weekly marketing podcast continues the work of our numerous articles in educating in all digital marketing areas.
The ebook we've written is a starter guide for beginners, website and business owners. It is a no-jargon look at the fundamentals of SEO, including keyword research, on-page optimization, technical SEO, and link building.
It starts by discussing the basics of SEO and how search engines work. Then, dives into keyword research, the process of identifying the words and phrases your target audience is searching for. Understanding the keywords and phrases relevant to your business can optimize your website's content to rank for those terms.
Next, the beginner's SEO guide covers on-page optimisation. This includes techniques for improving your website's content, structure, and design to make it more attractive to search engines. We'll discuss title tags, meta descriptions, header tags, and more. Finally, in this section, the ebook covers the importance of creating high-quality, unique content to help your website rank for specific keywords.
Whether you're a small business owner or a marketing professional, this book will provide you with the knowledge and skills you need to boost your website's visibility and drive more traffic to your site. We've written it in an easy to understand, beginner-friendly language, so that anyone can understand and apply the concepts discussed in the book, no prior knowledge of SEO is required.