How Does Google Treat AI Generated Content? & Google As a “Gate Keeper” in the EU

How Does Google Treat AI Generated Content? & Google As a “Gate Keeper” in the EU

In this weeks SEO Podcast, we look at the latest news coming from Google including; how they treat AI Generated Content for Search Rankings, Whether you should still be using Google Sites for your business, and we look at exactly how Google will be affected by the EU Digital Markets Act (DMA).

The SEO Podcast, is a Digital Marketing Podcast, bringing you the latest news, hints and tips from the world of Digital Marketing and SEO. Helping You to Grow Your Business Online.

Read More about the DMA – https://digital-markets-act.ec.europa.eu/index_en

Googles Removes FAQs from Search Results, What it Means For You

Googles Removes FAQs from Search Results, What it Means For You

Discussing Google's announcement that they are removing FAQs and How-to's from search results pages, and what it means for websites across the world as it rolls out in the next few days.

SEO News: Google has announced that as of mid-August (2023) FAQ (from FAQPage structured data) rich results will only be shown in Search Results for well-known, authoritative government and health websites. For all other sites, this rich result will no longer be shown regularly, though this is a little vague and could mean high authority sites may still show some FAQs for example. Google added, sites may automatically be considered for this treatment depending on their eligibility.

Google has been clear these changes will reflect shortly ins search console as the data will be removed.

https://developers.google.com/search/blog/2023/08/howto-faq-changes

Read more about Generative AI in search at Search Engine Land
https://searchengineland.com/cherps-serps-generative-ai-search-430436

Send in a voice message: https://podcasters.spotify.com/pod/show/the-seo-podcast/message

Mastering the Online Game: The Free Beginner’s Guide to SEO

Mastering the Online Game: The Free Beginner’s Guide to SEO

In the fast-paced and ever-changing digital world, having a strong grasp of SEO is vital for career switchers, digital marketing executives, and small business owners alike.

Our free ebook, “The Beginner’s Guide to SEO,” is your gateway to understanding and implementing effective SEO strategies.

Each chapter provides actionable insights to drive your website’s visibility and growth, from selecting the right domain name to crafting compelling content. Don’t miss out on this opportunity to unlock the full potential of your online presence and achieve sustainable success in the digital landscape.

Download your free copy today and embark on a journey to dominate the online game with SEO mastery!

How to Make Money Online — 200 Simple Ideas!

How to Make Money Online — 200 Simple Ideas!

Learn how to make money online the easy way

How to Make Money Online — 200 Ideas!

Learning how to make money online, can often be tricky.

There are often pieces of advice such as ‘use your skills’, ‘start a side hustle’ or ‘sell things you don’t use anymore’. These are useful ideas for making money, and pretty simple, but they aren’t going to make you a lot of money.

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Photo by Andrea Piacquadio from Pexels

We’ve looked across the web and found 5 amazing articles to bring you over 200 simple and easy ideas of How to Make Money Online!

We’re not going to repeat the ideas in this article, but we will snippet a few below for you — right at the bottom of this article you can get the links to the articles! Trust us when we say these articles are amazing!

Idea to Make Money Online 1 — Website Testing

A way to make money from home is on sites like http://UserTesting.com. You get paid for your thoughts on how well — or not so well — certain websites and apps worked.

You’ll have to pass a short test to be accepted, then you’ll be paid $10 for each 20-minute test, which involves a recording and answering four follow-up written questions. Or you could earn up to $120 to participate in a video conversation with a customer after your test.[1]

Idea for Making Money Online 2 — Create How To Videos

“In recent years, YouTube has grown into the go-to source for all manner of video courses and guides,” says International Living.

“Instructors can monetize their videos by charging a subscription fee or password protecting content for paying customers only.” This article shares some tips from one real estate agent who made $100,000 in one month on YouTube.

Another piece of advice from International Living: Get to know the phrases that people search for. To find potential search phrases, start typing “how to [your topic]” into YouTube’s search bar and notice what phrases are generated in the auto-fill dropdown. Make sure to use the same keywords when you write your video title, description, and tags.[2]

Idea for Creating Passive Income Online 3 — Create an Online Course

Sharing knowledge is one of the best ways to make money online. If you’re an expert on a subject, you can monetize your knowledge by creating courses online.

You can sell your course on Udemy or, if you already have your own audience, on your own website.[3]

Idea for Home-based Online Income 4 — Become a Consultant

Another way to make money online while working from home is through consulting.

If you’re particularly skilled in a certain field, you may be able to find people who would pay you to offer them advice on their business or personal goals. One way to show others how much knowledge you have to offer is to launch and promote your own blog.[4]

Idea for Making Money for Free 5 — Sell Your Amazing Photos

If you’ve got some really great photos on your phone or digital camera, sell them.

iStock is owned by GettyImages, one of the world’s biggest photo-sharing sites, and they’re always on the look out for high quality, authentic-looking photos. GettyImages can sell your photos for you when you sign up as a contributor.[5]

Whether you are a beginner to making money online, looking to make money online fast, or a teen looking to make a little extra money — hopefully both the ideas above and the links below will really help inspire you with amazing ideas.

A word of caution, clearly some of these articles suggest things such as betting or at times loans, this isn’t a great way to make money online. It’s never a good idea to gamble to make money, and taking out a loan as a ‘get rich quick’ idea is clearly bad, however a loan to support a business idea which is solid could have merits in the right circumstances. Always think twice on your actions — and take care.

Thanks to our contributing Make Money Online Articles

[1] 25 Ways to Make Money Online and Offline — NerdWallet

[2] 17 Ways You Can Make Money Online Right Now

[3] 28 Realistic Ways to Make Money Online in 2021 | Oberlo

[4] 95 of the Best Ways To Make Money at Home

[5] I Need Money Now: Here’s 19 Ways to Make Fast Cash (No Bullsh*t)

GA4 is Coming (NOW!)What it Means for You

GA4 is Coming (NOW!)What it Means for You

Did you know that in just a few days, Google is switching off the old Google Analytics (universal analytics)?

That’s right after more than 10 years of UA, and a few years of messing around with what feels like an analytics system that still doesn’t fully work for all websites. Google is pulling the plug on the old system and pushing all users of GA to the new system.

What exactly does this mean for you and your business?

Here are the key takeaway points I’ve been giving my clients as an SEO Consultant over the past 6 months.

  • From July 1st THIS YEAR! GA4 will be the only Google Analytics to track and process data.
  • The only Google Analytics (universal analytics) system will cease processing data from July 1st 2023. From Universal Analytics 360 this is July 2024.
  • If you haven’t already done so, login to Google Analytics and hit ‘yes’ to migrate and set up the new analytics … its not as complicated as it once was — Google has done a good job at making it fairly straightforward for most sites. If you need a hand give an SEO (like me, *waves*) a shout, or indeed a developer. Time really is of the essence here, don’t leave it until 1st July!
  • GA4 is a move away from device-based and browser-based tracking (cookies) and instead is about user-tracking. This means that as you (or rather your user) move between devices (desktop to smartphone for example), the analytics should know who that user is — this makes the analytics feel more seamless and will make the analytics much more valuable in the longterm. (The more data you have the better) The emphasis here is on the longterm, because there is no migration of old data in UA to GA4, so you are starting with a new dataset here.
  • But GA4 isn’t just about websites — oh no! Google Analytics can also now present alongside website data your app data as well as in-app data, so you can finally get you entire online selling process and conversion process tracked. And this is why it is such a nice move to track a user and not a device or browser — as long as Google knows the user (hash) Id then it can track that user clearly and knows they visited your site, went into your app and eventually converted — you can see the whole story and how and when events happened (as long as you set it up well, there are no promises that is easier than in UA though).
  • Finally, as I’ve suggested, GA4 comes with a learning curve. As an example — Bounce Rate is dead! (I literally am doing a small dance every time I say this). However, for some website owners, the question is why, how do I find out what my page is worth … and the answer is there are other metrics such as Engagement Rate to replace this, but also there are tons of other things you can look at in GA4 … its part of the learning curve and i suggest you take a look at the documentation its really handy rather than just winging it. Plus, having been around for a few years before they depreciated the old UA, there are tons of resources around if you need to add extra events.

The Key Differences Between The Old Analytics and New GA4

There are several internal differences in Google Analytics 4 as mentioned above, starting with what can be tracked. So Analytics isn’t just about websites now but also apps, giving you an all-round view of your platforms.

However, for this section, we will compare more like for like to enable you to jump into GA4 from Universal Analytics once you’ve got data available.

  • PageViews and Sessions — Become “Events”. Almost everything measured in GA4 is an event, all actions are events and you can track pretty much everything as an event and call it back later.
  • BounceRate is Dead … Engagement Rate is New. Bounce Rate measured how many people visit one page and then navigate away from the site in a given time — this is now gone. Engagement Rate measures sessions that last more than 10 seconds.
  • Conversions and Goals are also “Events”. I told you everything was an event!
  • E-commerce Tracking (purchases) are also “Events” … don’t make me say it again 😉
  • Session Calculations vary between GA4 and UA — the methodology has changed for calculation, not just because this is now user based and not device but also in other ways (this leads to a large variance sometimes in session counts for data). As an example Google Said: In GA4 a session ends after 30 minutes of inactivity (or your session timeout settings), but sessions can now carry over across midnight [which it had not previously] and are not affected by encountering new campaign parameters.
  • Google Tag Manager is now VITAL — As all goals and conversions are events, these must be tracked in via GTM — these can no longer be done via a funnel chain in Analytics itself as previously in UA (an advantage here is there is no longer a limit of 20 goals — it is unlimited as long as you can use GTM).

If you are stuck and haven’t moved to Google Analytics 4 yet then now is the time, you need to make the move in the next week or two to avoid being without tracking from July 1st.

If you do not have the resources in-house to make this happen for your website, get in touch with SEO Andy and we can help you. We can either guide you through it or do it for you (it depends how hands-on you are).

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